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101 Cosmetics is unlike any other brand! We were founded on the basis of creating a line that encompassed all of our passions, experiences, and knowledge. We wanted our products to not only bring us closer to the “market” but to beauty professionals, women, and the concept of timeless beauty. With this very concept and professional experience, our 101 Cosmetic brand was born.
101 Cosmetics was originally created for skincare professionals and beauty salons in Italy. After receiving fantastic feedback and support from Italian spas, we were ecstatic to bring 101 Cosmetics to the United States and join the US market.
It was a journey to the past, where beauty had a timeless value. It was a jump into the future, where science and technological progression surprises us every day. Along this journey, perfecting the formula for our products was the intent, but the main character was always you.
The 101 in 101 Cosmetics comes from the fact that our creation was born out of the study of 100 ingredients. The fundamental factor that makes our formula successful, the only ingredient that cannot be replaced, the one that makes all the difference, is you. Our products and our formulas all share a single purpose, to add value to those who use them. 101 Cosmetic products are the means to tell your own story, to find yourself, and to love yourself more every day.
“My skin is very sensitive, and I was nervous purchasing the aloe pomegranate facial scrub because sometimes scrubs will irritate my skin but not this one! The aloe pomegranate facial scrub is so delicate yet effective. It has a very nice texture on the skin and smells great.”
“I no longer feel the need to cover up with makeup. These skincare products make my skin naturally glow and it brings out the best in my skin.”
“I bought some products from their all-natural holistic line and I am in love with all the different flavors of facials hydrolates (mists)”
“The moisturizing serum is soo light but works and feels amazing on the skin. I was looking for the perfect serum and I think I found it”
“I love and am so impressed with the Gamma aminobutyric acid (GABA) in the anti-aging line”
“I’ve been using 101 Cosmetics for a couple months now and my skin loves it more and more”